Fresh, Professional Business Copywriting
Like anyone who writes web content, I’ve been learning about the evolving field of web usability. By now, we understand that web design goes galaxies beyond what’s pretty — it has to be efficient, intuitive and built for speed. And that, in turn, affects how we write. Some basics you probably already know: Website users [...]
You can’t beat back-to-school time. I’m nutty for this time of year. The crisp air puts a spring in my step, doing the morning dog-jog. New teachers for my kids, who limp into arrive joyfully at school under the weight of monstrous backpacks they’ve stuffed full of fresh pencils, markers, notebooks and exactly 18 glue [...]
Zoning Saves Homeowners Energy & Money Year-Round In the sweltering heat of summer, Americans love knowing they can hit the “down” arrow on their thermostats and enjoy cool air coming out of their air conditioning vents. But what if you hit that button and nothing happened? Intense heat in much of the country has many [...]
Have you ever wished you could keep your upper levels cool in summer—without freezing on the main level? How about during the winter—wouldn’t it be nice to be truly warm and cozy in every room? You’re in luck. It’s now possible to add zoning to an existing home. And not only is it affordable… it [...]
New Video from ZONEFIRST Shows Homeowners How to Save Energy, Get Comfortable By Adding HVAC Zoning Elmwood Park, NJ, November 4, 2010 – After months of crushing real estate news, frustrated would-be home sellers may soon be blowing off steam by swinging a hammer. With fewer houses being sold, homeowners are staying put – and [...]
I love it when clients nudge me out of my comfort zone. And if I’m being honest — which is what I am, because I simply CAN’T be one of those pants-on-fire fibbers who claims to be an expert in EVERYTHING — that’s exactly what happened when Dick Foster said, “Lea, I’d like to do [...]
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
Dear “Almost” Small Business Client, I understand why you back-burnered my copywriting proposal. I really do. The recession has hit your business hard, and maybe you got cold feet. You figured, shouldn’t I save a buck and just do this writing myself? You know how I feel about this subject, of course. What might take [...]
I saw Google’s Super Bowl Ad last night. And I’m a little embarrassed to admit it, but those simple, typewritten (and sometimes misspelled) searches — telling the story of a nameless, faceless guy moving to Paris, falling in love with a French girl, then settling down and starting a family — evoked a few nanoseconds [...]
If you’d pay good money for a photo of me in a hairnet, I’m afraid you’re out of luck. But I did don one for our Minnesota bloggers’ event at Feed My Starving Children — and I’m afraid it made me a little giddy. I was paired with my travel writer friend, Beth Blair, and [...]
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